Saifuddin and Sons — Jewellery E-commerce Website
Responsive jewellery e-commerce website for Saifuddin and Sons, Ujjain, with diamond rings, earrings, pendants and bracelets, configurable gold and diamond options, a detailed price breakup and online checkout.
Case study
How the work unfolded
- 01
The brief
Challenge
Saifuddin and Sons offers a large collection of diamond jewellery in gold, where every piece can be made in different metal purities, gold colours, diamond qualities and sizes, and where customers want to understand exactly what they are paying for. The store needed a website that organises hundreds of designs into clear categories, lets customers configure each piece, shows a transparent breakup of metal, making charges, diamond value and GST, takes orders online across India, and reflects the brand's heritage and craftsmanship on both desktop and mobile.
- 02
What we built
Solution
Hussaini IT Services designed and developed a responsive WordPress and WooCommerce jewellery store with Home, Shop, Rings, Earrings, Bracelets, Pendants, About Us and Contact Us pages, a dedicated page for every product, a cart with online checkout and customer accounts. The homepage opens with a hero slider, followed by a trust row (Free Shipping, 100% Certified, Secured Payment, Real Humans, Fast Help), collection banners, Our Bestsellers, Featured Products with New Arrivals, Featured and Best Seller tabs, and a "Designed to Shine Beyond Time" story band. Category pages show the product count, sorting and pagination. Each product page has an image gallery, selectors for Ring Size, Metal Purity, Metal Colour and Diamond Quality, Add to Cart, the SKU and share buttons, and a Product Breakup tab that sets out the product, metal and diamond details and the price breakup of metal, making charges, diamond value and GST in clear tables. Checkout runs through Razorpay, and a floating WhatsApp button and a contact form keep the store within reach. On mobile, a slide-out menu drawer and a fixed bottom bar with Home, Cart, Search and Account make browsing easy. Dedicated pages cover the brand story, FAQ, Ring Size Guide, Exchange & Buy Back, Shipping & Return, Terms and Privacy.
- 03
What changed
Results
Brought Saifuddin and Sons' diamond jewellery collection online in an elegant, branded storefront Organised a large catalogue into clear Rings, Earrings, Bracelets and Pendants categories Let customers configure each piece by metal purity, gold colour, diamond quality and size Made pricing transparent with a breakup of metal, making charges, diamond value and GST on every product Enabled online ordering across India with a cart and Razorpay checkout Told the brand's story of heritage, craftsmanship and certification on a dedicated About page Delivered a refined, mobile-friendly shopping experience on phones and desktops
Scope shipped
Key deliverables
19 items
- 01Responsive jewellery e-commerce website
- 02Homepage hero slider
- 03Trust highlights row
- 04Bestsellers and Featured Products sections
- 05Category pages with sorting and pagination
- 06Product pages with image gallery
- 07Product options for metal purity and gold colour and diamond quality and size
- 08Product Breakup price tables
- 09Shopping cart
- 10Online checkout with Razorpay
- 11Customer accounts with login and registration
- 12Floating WhatsApp chat button
- 13Contact form
- 14About page
- 15FAQ page
- 16Ring Size Guide page
- 17Policy pages (Exchange & Buy Back / Shipping & Return / Terms / Privacy)
- 18Mobile menu drawer and bottom navigation bar
- 19Sitemap and SEO metadata
Project Overview
Saifuddin and Sons is a jewellery house from Ujjain, Madhya Pradesh, founded in 2021, offering diamond jewellery in gold, with prices in Indian Rupees and free insured shipping across India. We designed and developed an elegant, responsive e-commerce website that presents the full diamond collection of rings, earrings, pendants and bracelets, lets customers choose their metal purity, gold colour, diamond quality and size, and shows a clear price breakup on every product before they check out online.
Project Objective
- Present a large diamond jewellery catalogue in clear, easy-to-browse categories
- Let customers configure each piece by metal purity, gold colour, diamond quality and size
- Show a transparent breakup of metal, making charges, diamond value and GST on every product
- Make buying simple with a cart and online checkout
- Tell the brand's story of heritage, craftsmanship and certification
- Explain shipping, returns, exchange and buyback clearly
- Deliver a refined shopping experience on mobile
Website Experience
Visitors land on a full-width hero slider, opening with "UNIQUELY Yours / CHIC | STYLISH", followed by a trust row (Free Shipping, 100% Certified, Secured Payment, Real Humans, Fast Help), collection banners, "Our Bestsellers", a "Featured Products" section with New Arrivals, Featured and Best Seller tabs, and a "Designed to Shine Beyond Time" story band with a Read Our Story link. The header keeps the logo, the Rings, Earrings, Bracelets and Pendants categories, About Us and Contact Us in view, with search, account and cart icons. A calm palette of charcoal, white and soft cream with clean Jost type lets the jewellery photography lead.
Categories & Product Pages
Category pages for Rings, Earrings, Bracelets and Pendants show breadcrumbs, the product count, sorting by popularity, rating, latest and price, a product grid with prices and Add to Cart buttons, and pagination. Each product page has an image gallery with thumbnails, availability, the price and selectors for Ring Size, Metal Purity (14KT or 18KT), Metal Colour (Yellow, Rose or White Gold) and Diamond Quality, followed by quantity, Add to Cart, the SKU, categories and social share buttons. A dedicated Product Breakup tab lays out the product, metal and diamond details in clear tables, along with the price breakup of metal, making charges, diamond value and GST.
Cart, Checkout & Accounts
Customers add their chosen configuration to the cart and check out online through Razorpay, and can create an account or log in to manage their orders. A floating "Need Help? Chat with us" WhatsApp button keeps the store a tap away while shopping.
Brand & Support Pages
The About page, "About Saifuddin And Sons / Where Every Jewel Tells a Story", tells the brand's story in an accordion covering its heritage and founder, its craftsmanship (bespoke, customised, hand-to-hand fine finishing and export quality), purity and certification, its promise and its vision. The Contact page offers a message form alongside the store's address, phone and email. A FAQ answers questions on payments, GST invoices, exchange, buyback and old gold, and dedicated pages cover the Ring Size Guide, Exchange & Buy Back, Shipping & Return, Terms and Privacy.
Responsive Design
The website is fully responsive. On mobile, a menu button opens a slide-out drawer with every category and page, while a fixed bottom bar keeps Home, Cart, Search and Account within reach. Product grids, option selectors and the Product Breakup tables stack neatly for comfortable shopping on a phone.
Customer Engagement & Lead Generation
- Floating WhatsApp chat button
- Contact form with name, email, subject and message
- Address, phone and email in the footer of every page
- Customer accounts with login and registration
- Facebook, WhatsApp and Instagram links in the footer
- "Read Our Story" and Add to Cart calls-to-actions
Local Focus
The store is based at 23/2, Kamri Marg, Ujjain, Madhya Pradesh 456006, shows prices in Indian Rupees with GST included in the price breakup, and offers free insured shipping across India.
Services Provided
- UI/UX design
- Responsive WordPress and WooCommerce development
- Product catalogue with categories, sorting and pagination
- Product options for metal purity, gold colour, diamond quality and size
- Product price breakup tables
- Cart, online checkout and Razorpay payment integration
- Customer accounts
- WhatsApp chat integration
- Contact form
- About, FAQ, Ring Size Guide and policy pages
- On-page SEO and XML sitemap
Visuals
Project gallery
08 images from this project
Homepage hero slider and trust highlights
01 / 08
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